Alex Garcia
Principal and Creative Director
Go big or go home.
Are you getting the most out of social media? From strategic plans to creative campaigns, from cutting-edge research to customer engagement: The world's top brands trust us to help them deliver on their business objectives.
What do you do if you are a puppy and embarrassed by a pee problem? When Hartz, a leading manufacturer of pet supplies...
When Parallels, a leading virtualization and automation software leader, wanted to reach a younger demographic, they engaged Banyan Branch for a social landscape analysis.
When Disney wanted to make a big splash with the launch of their new Diamond Edition Blu-Ray DVD of the classic Snow White and the Seven Dwarfs.
Strategy. Engagement. Interactive. Analytics. In every arena, Banyan Branch pushes the envelope of what's possible in social media. Taken individually, each of our services delivers big returns, but when you combine them? The results are exponential.
Social media is more than a channel -- it's a world unto itself. We consider your business goals, then survey the social landscape for you. We deliver a detailed map that calls out winning strategies, benchmarks for success, and pitfalls to avoid. And we tie everything back to your key performance indicators, every time. read more
When it comes to social media, there's only so much talking you can do about yourself. What you want is other people talking about you. We create and publish pitch-perfect content, hand out megaphones to your supporters, then help them turn up the volume for everyone to hear. read more
We take the chaos of social data and turn it into a clear picture of your brand's status in the social web. From perception analysis to campaign post-mortems, we unlock the truth trapped in customer chatter, then turn it into a powerful tool to support your core business objectives. read more
Truly social campaigns are cut from the new cloth of social media, no tailoring last season's styles. At Banyan Branch we design and build groundbreaking social interactions that inspire people to step in, meet your brand, then invite their friends along for the ride. read more
We're proud to be one of the leading full-service social agencies in the business, and we owe it all to our amazing staff. We call our recruiters Unicorn Hunters because we're obsessed with finding unique talent. We scour industries as diverse as music, politics, brands, and everything in between.
Go big or go home.
Modern attention spans have been reduced to soundbites. We now consume, love, hate, and recommend all in approximately 140 characters.
Social media provides brands an opportunity to increase loyalty, share of voice and sales through one-on-one relationships with customers.
Social media isn’t a channel. It’s a tectonic shift in behavior that successful companies will integrate into every department and every job function.
To be successful as a business, we must focus on the people that make up the Banyan team - if we do, then performance and product will follow.
Social media presents brands with an almost overwhelming set of opportunities, and with absolutely no precedent or rulebook. This is where we come in.
Social media research and analytics allows us to be both marketer and sociologist, unlocking the real story behind human behavior and perception on the web.
Social media is about more than the next cool campaign. It should be connected through all facets of your organization and aligned to your business goals and objectives.
Social media opens a door to connections, ideas and resources in a way we’ve never seen before. We get out of it what we put into it.
Creating unique experiences that innovate the way people consume media.
Social engagement is the next best thing to having a cup of coffee with your customers. All 2.5 million of them.
Strategy isn’t a straight-line process anymore. It’s a feedback loop. You need to be ready and willing to adjust based on what you’re hearing and where you’re hearing it.
What gets measured gets managed.
Social media has revolutionized the way in which brands are built and how consumers interact with them. The possibilities are endless.
We are looking for stellar client services professionals with proven experience in social media marketing and exceptional client…
Our Account Managers are responsible for the planning and coordination of strategic social media engagement and outreach plans to…
Our Community Managers are responsible for the development and implementation of strategic social media engagement and outreach…
Coordinate the process and procedure of the entire sale cycle from contact management…
The Media Supervisor will serve as the day-to-day lead for our clients’ media activities. The individual will work closely with…
The Associate Media Director will not only serve as a strategic lead but will also be responsible for all paid media activities…
The Copywriter does more than write copy. First, you’ll come up with ideas, like for social campaigns, events, memes, themes…
The Art Director does more than art direct. First, you’ll come up with ideas, like for social campaigns, events, memes, themes…
Our team is looking to hire a talented and experienced Interactive Designer with a great portfolio…